_edited.jpg)
Hello! I'm EMMA.
I'm a Melbourne-based creative strategist and lifestyle writer with more than a decade of experience in media, advertising and branding.
Since moving from Aotearoa to Australia, I've run creative teams, produced branded campaigns, hit red carpets to interview filmmakers, shaped brands' tone and visual identities and led full re-designs of print magazines. But what really lights me up is speaking with interesting people and distilling big, lengthy conversations into multi-media stories.
I write listicles and features, branded content, full websites, media kits, press releases, tone of voice guidelines and a banging pitch deck. And I write it all through a distinctly human lens, in a way that AI can never replicate.
My writing has been published in Frankie Magazine, The Big Issue, Urban List, Concrete Playground and Sitchu, and I've worked with some of Australia's biggest brands to produce impactful commercial content.