I'm a Melbourne-based creative and lifestyle writer with more than a decade of experience in media, advertising and branding.

 

Since making the move from Aotearoa to Australia, I've run creative teams, produced branded campaigns, hit red carpets to interview filmmakers, shaped brands' tone and visual identities and led full re-designs of print magazines. But what really lights me up is ​speaking to interesting people and distilling big, lengthy conversations into Instagram carousels, feature articles and doco-style videos.

 

I write listicles and interviews, branded content, full websites, media kits, press releases, tone of voice guidelines and a banging pitch deck.​ And I write it all with lots of heart. 

 

My writing has been published in Frankie Magazine, Urban List, Concrete Playground and Sitchu, and I've worked with some of Australia's biggest brands to produce commercial campaigns. 

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THE FORMAL STUFF

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Head of Content: Features & Lifestyle | Urban List (Current Role)

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Commercial Content Director | Urban List

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Brand & Editorial Lead | Sitchu

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Freelance Branded Content Writer | Concrete Playground

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Senior Creative Producer | News Corp

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